Rebuilding a storefront for speed and scale
A growing direct-to-consumer brand was losing sales to a slow, fragile storefront. We rebuilt it on a modern stack and connected inventory and fulfillment end to end.
The challenge
- The legacy storefront took several seconds to load on mobile, and the team had clear evidence shoppers were abandoning carts as a result.
- Inventory lived in a separate system from the store, so overselling and stock mismatches were a recurring problem.
- Every content or pricing change required a developer, which slowed the marketing team to a crawl.
Our approach
Rebuilt on a performance-first stack
We re-platformed onto a modern framework with image optimization, edge caching, and a streamlined checkout to make the store fast on every device.
Synced inventory in real time
We built an integration so stock levels stay accurate across the store and warehouse system, eliminating overselling.
Gave marketing self-service control
A headless CMS lets the team update content, promotions, and merchandising without touching code or waiting on engineering.
Instrumented the funnel
We added analytics across the checkout funnel so the team can see exactly where shoppers drop off and act on it.
The results
- Median page load improved by 2.4 seconds, directly lifting conversion.
- Conversion rate climbed 34% in the quarter after launch.
- Marketing now ships changes on their own, and inventory issues effectively disappeared.
The new store is dramatically faster and we finally control our own content. The conversion lift was immediate and obvious.
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